Yoomi goes to Korea!
The yoomi empire is expanding – this time to Korea, Japan, Hong Kong, Taiwan and Macao!
We recently had a visit from Mr Won and Mr Han, who we are pleased to announce as our new exclusive distributor partners for ‘yoomi Asia’
It was lovely to have Mr Won & Mr Han at yoomi HQ and we are excited to be working with them. Yoomi will be available in the selected countries very soon.
Here’s a sneak preview of Jim with Mr Won & Mr Han signing the deal… watch this space!
Formula Feeding Guidelines and how yoomi fits in with these…..
With the Baby Show coming up in London next week, our mind is focussed on our customers; what questions we’ll get asked and what people think of our product.
One topic that often comes up during chats is ‘how does yoomi fit in when you’re formula feeding?’
The simple answer to this is, ‘just like any other bottle warming device.’
However, read on to see why yoomi is the best and safest warming system on the market…..
What are the current feeding guidelines?
National Guidelines for the safe preparation and storage of feeds are set by the Food Standards Agency (FSA) and the Department of Health (DoH).
The World Health Organisation (WHO) adopts similar guidelines. Briefly, the Guidelines state that a bottle should be made up fresh for each feed.
The Guidelines accept that there are times when ‘this may not be practical and feeds need to be made up in advance’. i.e. baby left with carers, when travelling etc. In these situations, you are advised to prepare your feed as per the guidelines, store in the fridge and use within 24 hours.
The Guidelines advise that stored feeds should be re-warmed using a bottle warmer or place bottle in warm water – never in a microwave. Any feed that’s not used within 2 hours needs to be discarded, and should always be transported in a cool bag.
To download the WHO guidelines, click here
How does yoomi fit within the current guidelines?
The yoomi bottle (on its own) can be used to make up fresh feeds, just like any other feeding bottle.
The yoomi bottle and warmer can be used for:
- warming up expressed breast milk that has been stored in the fridge
- warming up ready to use carton formula feeds
- warming up feeds that have been prepared in advance (as above).
.
Why is yoomi the best and safest feed warming system on the market?
- Safe & Hygienic – Conventional bottle warmers will warm the entire bottle of feed and so any bacteria in the feed will start to multiple immediately upon warming. If baby takes an hour to drink its feed, the bacteria has had an hour to multiple. The yoomi warmer only warms the feed the baby drinks, leaving very little time for the bacteria to multiple. If baby takes an hour to feed, the feed will remain cold until baby starts to drink, thereby minimising bacterial growth.
- Quick – Conventional bottle warmers will take approx 6 mins to warm fridge temperature milk. Yoomi takes 60 seconds.
- Perfectly safe temperature – Unlike other warmers, there is no second guessing whether the temperature is correct, yoomi warms to perfect breast milk temperature every time.
- Portable – no plugs, no batteries and no more carrying around flasks of boiling water
- The Safer Option – the guidelines strongly recommend against using the microwave to warm feeds due to the feed developing hot spots. We have been told that some parents are no longer using the microwave to warm baby’s feed due to yoomi being just as quick but a safer option. We are pleased that we have in this respect improved safety for babies.
.
Don’t forget, you can always contact us with any questions on hello@yoomi.com, and for those of you planning on coming to the Baby Show at ExCel next week, join in our ‘Creative Pancakes’ contest on Facebook next Tuesday to win FREE Baby Show tickets!
Until next time….
The yoomi team x
Win a Snugglebundl with yoomi
For February, yoomi have teamed up with Snugglebundl, the world’s first baby lifting blanket.
SnuggleBundl was originally conceived and designed for parents and carers to reduce the amount of bending and stooping to pick up, lay down or move their babies. The reduced strain on the body, when using the BUNDL, means that mums who need to recover from post birth difficulties will find this product very helpful. Indeed any parent or carer who wants to take the strain out of their back will benefit from using the BUNDL. Grandparents and elderly carers especially love it for its ease of use and safety.
As one mum put it, “When you have been kept awake all night then keeping your baby asleep when lifting or laying them is priceless!”
With yoomi being the world’s first rechargeable self-warming baby bottle, we thought it was a perfect match for this month’s giveaway.
For your chance to win a Bundl worth £39.99 plus a yoomi 8oz duo set worth £42, enter here.
Good luck and stay warm!
The yoomi team x
Terms & Conditions
- The competition opens 10th Feb and will close 29th Feb 2012.
- Entry to the competition is free. No purchase necessary.
- The prize is 1 SnuggleBundl blanket & 2 8oz yoomi bottle & warmers.
- The promoter is Feed Me Bottles Ltd, trading as yoomi.
- The winner will be chosen at random by yoomi and contacted via email. If the winner cannot be contacted within 14 days of the draw, yoomi reserves the right to withdraw prize entitlement and award the prize to a substitute chosen at the same time as the original.
- The winner may be required to participate in related publicity and yoomi reserves the right to feature the name, photographs and location of the winners in future promotions and prize draws for whatsoever reason.
- Entrants must be UK residents over 18 years of age, not employees (or members of their families) of Feed Me Bottles Limited, or anyone professionally connected with the draw.
This prize draw is only open to residents of the United Kingdom.
- By entering the promotion entrants accept they will be added to the yoomi mailing list, unless otherwise declined. The entrant can unsubscribe at any time. Yoomi will not share data unless otherwise stated at time of entry.
Your chance to pick your favourite baby photo – vote now!
Wow what a great start to 2012 – here at yoomi HQ we’ve had a lovely time looking at the adorable photos that we’ve received from read more…
