news & views

yoomi at the Mother and Baby awards 2010

And the winner is ….yoomi! Well, almost. We are delighted to announce that we won the Silver Award for the Best New Innovation at the Mother & Baby Awards evening. This is a fabulous achievement and puts us firmly among the leading babycare brands.

As well as the award we would like to thank Mother & Baby for a great evening. Award evenings can be a little …ahhhmm dull but the Mother & Baby team treated us to a good dinner, great music and we were entertained by Jason Manford’s insights into child-rearing. A good evening was had by all.

yoomi at Earls Court baby show

We had a fantastic time at The Baby Show, Earls Court recently. Not 1, not 2 but 3 highlights for us. First of all, we had the lovely cricketer, Laurie Evans, come by our stand (he’s simply bowled over by yoomi). Secondly, we sold out of the new 8oz bottles, only just launched in Mothercare. And finally, and most enjoyable of all, we had a stream of adorable babies come to have their picture taken with Patricia, our lovely photographer for the day. You can see a few of our favourite photographs on our facebook page.

And with the cute babies, of course, came the lovely parents – a big thank you to everyone that stopped by our stand, we really enjoyed meeting you and showing off our own little yoomi. To all those lovely parents that bought our yoomis, please do get in touch, we love hearing your yoomi stories and seeing pictures of your beautiful babies (email them to Abbie on